The Challenge

Finoir began as a concept brand - a fine-dining experience inspired by French refinement and contemporary simplicity.

Our mission: to create a complete brand identity that embodies understated luxury, from visual language to digital experience.

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The Solution

We started by defining the brand essence: "Refinement without limit. Taste that inspires."

From there, we build a cohesive ecosystem:

1. a minimalist visual identity, with a palette of satin black, ivory white and subtle gold/green accents.
2. a monogram-inspired logo, echoing the elegance of haute couture
3. a premium website in Webflow, combining fluid motion, balanced white space and elegant micro-interactions
4. a social media strategy focused on visual storytelling and lifestyle-driven luxury
5. a brand voice that speaks softly but confidently - about experience, emotion and authenticity.

The Outcome

Finoir demonstrates how design and storytelling can turn a concept into an immersive, believable brand experience.

-> Unified & memorable branding

-> A modern, high-performance website

-> Visually striking social presence

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( Finoir was created as a conceptual project to showcase AleSign&Co's end-to-end creative process - from strategy to execution, entirely crafted in-house ).